Sunday, November 20, 2011

"Tricking the Body In Working Out" by Laurie Towers

ORIGINALLY PUBLISHED IN SHAPE ONLINE, February 2010

Tricking the body into working out......
By Laurie Towers

Shouldn’t be the case but it sometimes is. Those of us who view working out as our "drug of choice" happily find our way into the gym without prodding, coaxing or gunpoint. The rest of the population has to find tricks to get through their training without coming up with reasons to stop before they have started.
The first brilliant trick that was put into place was to adopt the "training partner" ideology. As we are social creatures, nothing is better than having camaraderie, as incentive. This helps us create a challenge factor as well, as our egos step in to force us to "keep up with the Joneses", or possibly even one up them in a friendly arena.
Muscle isolation has to be a factor in a work out, as there is no other way to use that muscle correctly, effectively, and without assisting with other well meaning muscle groups. Focus and applied visualization on that muscle, keeps the person one with the movement and allows that specific muscle to do the bulk of the work without interference or support that would reduce the benefits of the movement by a huge margin.
"Cardio daydreaming" is certainly a lot safer than if you would attempt it while working out anaerobically where form and precision are paramount. Ipods sales are always said to surge during moths where gym memberships peak (post holiday..) as well as summer months . As your mind doesn't need to concern it self with much else but endurance, it can easily fall victim to boredom and the desire to cut the activity short increases. Walk into any gym, in the world and there cardio room has a television or two set up in clear view for its membership to access. The more elaborate will also have landscape scenes on the boards of their stationary bikes. Even with that, a majority of the population would rather partake in cardio activity outside the gym , as it certainly does encourage the possibility of stimulus and social exchange, allowing our benefit rich workout to happen, without us even knowing it......


Holiday Eating Tips: "Substitution is Key" by Laurie Towers


 Originally published in the TOPRICIN newsletter, 2009

"Substitution is key..."
By Laurie Towers

The holidays represent so many wonderful traditions with their genesis being spiritual based on a variety of faiths,  common denominator of love and good will towards men. So what then has it become mass-produced into a shopping and food orgy that totally negates the nuance that was intended? Hmmm? Man's progression both industrial and social changed our ideology towards "production" versus satiation. For good as well as bad. This is progress after all. Also our first "substitution" by the way......

As so many of our celebrations are anointed with food and the "breaking of bread" together, it tends to turn out that as we have more we indulge more. Since we rarely settle around the table with our guests during the season, by slicing into a nice healthy salad, there are certain things that we can do both pre and post holiday, to ensure that the adds cheer did not add any extra pounds.
The kindest and most logical rule of thumb is when surrounded by the temptation of sugars, carbs, fats, and alcohol IS to enjoy..but " substitute" moderation for overindulgence.
The holiday season can typically bait people to throw caution to the wind as far as food consumption goes as allowing us to immerse ourselves in other obligations that encourages skipping exercise. Given the fact that exercise elevates your endorphins and levels your mood, this is crucial in going head to head with the stress that the holidays can bring along. Lets first substitute a healthier look at the harried pace and insert a more balanced and healthy approach to the before and after effects of it.
In our working environment, let’s substitute the stairs for the elevator, as walking up or down a few flights of stairs will certainly burn more calories than standing and pressing an elevator button.
We can substitute a walk to our next meeting in lieu of a train or taxi, assuming that the weather , time and distance factors are compatible to this.
A bigger challenge is to find substitution for those wonderful snacks and foods that were luring us to the table like the sirens of the sea....
Substitute some air-popped popcorn, rice cakes, dried or fresh fruit that you brought from home for that trip to the vending machine.
Substitute that once a week meeting a friend for drinks, with a trip to your favorite class at a gym of yoga studio.
Substitute a Saturday movie or brunch for charity work or outdoor event that encourages  endurance-related cardio activity. Soul and body enriching and of wonderful social import.
Substitute eating at your desk with going out to get a healthy meal. Even simple movements can encourage an elevation in caloric burning, as well as being a wonderful way to clear your head of work related thoughts.
Substitute water for coffee and drinks high in sugar. The role that hydration plays in general maintenance of the health of the body is severely underrated, and we often don't re-hydrate enough or correctly. Any drop in body fluids will result in a good amount of energy loss in the average person.
Substitute a diet high in fiber, fruits , vegetables, and lean protein, for the one full of processed sugars, pastas, starch, breads, and high fat content.
Last but not least, substituting the idea of a long term commitment of being more mindful and an active participant in your general well being and bodies, instead of a general and cavalier assumption that it will always work and look the way we want.
Now if it were ONLY as easy as picking up that wrapping paper off the floor? Doesn’t really  matter..substitute the baby steps for sitting still,  because after all , Rome wasn't built in a day.

"Battling Seasonal Affective Disorder with a Fit Lifestyle" by Laurie Towers

This article originally appeared in the TOPRICIN newsletter Oct 2010

"Dont let the sun go down on me...
Battling Seasonal Affective Disorder with a Fit Lifestyle"
By Laurie Towers

  As we cover our barbeques, and kiss them goodnight until the thaw of Spring, we bid adieu to the wafting aroma of a Coppertone summer complete with its outdoor activities and endless sunshine. Ah...the sunshine.  It can suddenly and surprisingly become very difficult to say goodbye to that in particular.

Seasonal Affective Disorder (SAD) also know as "winter depression" is a mood disorder in which people who usually present no depressive symptoms throughout the year, may start to exhibit certain features during the winter months. These mood variations re believed to be related to the reduction of light during this period., when our access to sunlight has been reduced by a substantial amount.  Symptoms may present as classic withdrawal dysphoria tendencies and pattern oversleeping/overeating from moderate to profound . In the latter case, medical interception and treatment would be warranted, but in the more moderate extremes, what are things we can do to deflect a bit of this from our daily proceedings.
Doctors regularly include exercise as standard protocol in managing depression. While exercise alone is not the panacea, it does promote many features that help promote healthy coping strategies, in addition to endorphin release.

When you exercise , your body releases these chemicals that will readily interact with receptors of your brain to reduce your body's perception of pain. They also have some sedation features as they also can trigger a euphoric feeling similar to that of morphine. A good example of this would be what we have come to label "runners high" where after the high exertion and endurance of running, many people have enjoyed that wonderful wash of a very heightened positive feeling.

Although when in the midst of a depressive state or episode it is often very hard to motivate yourself towards anything beyond sitting helplessly in it. Setting reasonable and simple goals will be an easier thing than overwhelming yourself with trying to tackle an entire new lifestyle in one setting. Keep in mind, that it doesn't take much exercise to lift your mood, so a simple walk around the block a couple of times a day to get things started, would serve you nicely. There is always room to augment the amount frequency and duration in the future but getting the ball rolling with some consistency is all you need to kick it off. Enlisting a friend is a wonderful idea as we are by nature, social creatures and do better with a support system and interaction. It also makes a commit deeper to the activity as we have a responsibility to the person accompanying us to be present for it.
As we become part of a consistent routine we will notice certain benefits suddenly presenting themselves.

_ Increase in energy
_Increase in self esteem
_Overall feeling of better health , which cant help but elevate your mood
_ Better sleeping pattern ( which is often interrupted when you become depressed)

Not to be discounted as a prominent factor in our moods and how better we can manage them, is our nutritional intake.

The colder seasons tend to endorse our cravings for carbohydrates and for a good amount of the population, it is a natural gravitation. Study's have shown that follow an extremely low carb diet will also run the risk of feeling depressed because certain chemicals in the brain that promote a feeling of well being (serotonin and tryptophan ) are triggered by carbohydrate rich food. Although the jury is still out on truly how carbohydrates affect mood and a melancholy, there are some general  guidelines put in place. 

Keep in mind that refined carbohydrates, sugars and sugary foods, will provide that instant gratification of an immediate high. What you need to know is that it is very short lived and once the "buzz" is gone, you are once again looking for food to make you feel better. There has been enough data established to support and enlist the help of complex carbohydrates to furnish you with a more realistic and lasting effect on the brain and your mood. Complex carbohydrates are readily available sources and can be found in.....

-Whole grains
-Cereals and breads
-Pastas, fruits and vegetables

Another prime mover in mood altering nutrients are the B vitamin family. Studies in Europe have shown for years that any deficiency in this area is directly linked to depression of varying levels. Other minerals that play a key role in mood stabilization are calcium, iron, magnesium, and zinc. Some great sources of the above are....

Calcium: Dairy products, fish, soybeans, tofu, and kale
 Iron:   Red meats, clams, garbanzo beans, tomato juice and raisins
Magnesium: Wheat germ, leafy green vegetables, seafood, nuts and dairy products.
 Zinc:  Wheat bran, wheat germ, seafood, poultry, meat

Bottom line in all this is that both food and exercise play prominent roles in keeping our emotional and mental balance throughout our lives, but at certain points the difference can be much more noticeable and resonate deeper. When all is said and done, there is no better investment than a scrutinizing and considerate eye, when approaching all that you put into your body, and what you put your body through.

Grandma was right...you are what you eat.



"Here Come the Brides All Dressed in Sweats" - Staten Island Advance


Staten Island Advance Published: Monday, April 18, 2011, 5:44 AM    

"Here come the brides...All dressed in sweats"

By Andrea Boyarsky Staten Island Advance

STATEN ISLAND, N.Y. — For the past two months, reality-TV fans have watched contestants on the CW’s “Shedding for the Wedding” engage in exercise routines and healthy living in an attempt to win their dream wedding.

Even though the show ended last week with middle-school sweethearts Sam and Brooks Houser taking home the top prize, that doesn’t mean your own thinspirations for the big day have to go by the wayside.

From bridal boot camps to at-home personal training, there are numerous way to achieve the wedding body of your dreams…
…Another way to shed for the wedding is with the Bridal Body Shop, a new program launched April 1 that brings the trainer to clients’ homes. An offshoot of Physical Advantage in Manhattan, it’s run by trainer and New Springville resident Elite Ziegelman and Physical Advantage founder Laurie Towers.

Described as “traveling trainers,” Ms. Ziegelman explained that they’ll bring whatever they need — whether it’s kettlebells, TRX, yoga mats, jump ropes — to their trainees’ homes for a program that’s designed specifically for them. They’ll also work with the bride and groom together as well as with members of the bridal party.

“A lot of people are intimidated by going to the gym,” Ms. Ziegelman noted. “When we come to their home, they feel more comfortable.”

During sessions, the instructors will mix muscle work and cardio, playing off what each person likes and what they hope to achieve. If the brides and grooms want to tone up, they’ll do more muscle work, the trainer explained, or if they want to lose weight, the sessions will put more cardio on their plate with strength training added in.

The trainers will also give advice on healthy eating, something numerous people find more daunting than working out. “It’s about making them stay in shape the rest of their lives,” she said, “not just for the event.”

On the web: www.mrgfitness.com, www.statenislandbootcamp.com, www.physical-knead.com.

"Top NYC Celebrity Personal Coach Launches The Bridal Body Shop" - Wordpress Max (UK)



WORDPRESS MAX Tuesday, August 2, 2011, 6:58

Top NYC Celebrity Personal Coach Launches The Bridal Body Shop

Physical Advantage PC, the sports and performing humanities massage center in Manhattan with outstanding customers such as athletes from the Big Apple Islanders to the NY Giants and stars of Broadway and film, announced today the launch of The Bridal Body Shop designed to get the Bride-to-be in the shape she wants to be in for her big day. Laurie Towers, founder and HEAD HONCHO of Physical Advantage media release made The Bridal Body Shop to increase her knowledge of fitness to the bridal world to help brides get into shape for one of the most vital days of their lives and condition the perspective that any investment you make in your body and contentment today you may profit from significantly through your lifetime. What makes the The Bridal Body Shop different is that Physical Advantage offers brides the option of taking the Bridal Body Shop workout in the benefit of their own homes – from Manhattan to Staten Island and beyond. The programme is tailored to match the individual wants of the client and includes nutritional counseling and a custom-designed exercising plan.
Sessions range from kettle bells and free weights to floor work and cardiovascular activity. Duration and frequency is flexible to suit the schedule and need of the bride-to-be in this busy time. “Our mission is to get brides in the very best shape to start on their new life – without using drugs or plastic surgery,” asserts Laurie Towers Boss and creator of Physical Advantage. “Our private trainers will create a fitness and diet plan designed especially for the individual's needs for health and way of living, and those of their family. With our ‘Bridal Body Shop, ‘ it couldn't be less complicated and safer for the bride-to-be to get in the shape she is always needed to be in.” The Bridal Body Shop’s expert service includes : -A specifically designed exercise schedule created by certificated pros -Guided use of kettle bells, free weights, floor work, isometrics, cardiovascular, yoga and more -Nutritional counseling -Constructing your future in the secrecy of your place -Your choice of female and male trainers for everybody's convenience and comfort The Bridal Body Shop is available too to the absolute max bridal party, including the groom and his groomsmen to aid them in getting in shape and look their fit best on the day. For more in-depth info about The Bridal Body Shop and other services, visit thebridalbodyshop or call 212-460-1879. For more reports updates and information, follow Laurie Towers on Twitter MassMogul.
About Physical Advantage P.C Perennially named to Big Apple Magazine’s ‘Best of ‘ issue and featured on Fox five TV, and LA Radio, Physical Advantage has established itself as Manhattan’s premiere “serious” rehabilitative massage center. With a celebrity who’s who of clientele that include professional sportsmen, marathoners and triathletes, dancers, actors, and opera singers who regularly visit Physical Advantage to get the kinks out and help their bodies heal, recover and renew. All Physical Advantage therapists and private trainers are approved and certificated and are talented at providing treatments designed for both short-term pain relief and long-term results. For more in-depth info please visit physical-knead.

"4 Business Ideas Primed for Success in 2011" - Business News Daily


Business News Daily - May 11, 2011
4 Business Ideas Primed for Success in 2011
2:32 AM ET   |   
By Kim Zimmerman, BusinessNewsDaily Contributor



In real estate, the old adage is "location, location, location," but when it comes to the success of a small businesses idea, the maxim is more akin to "timing, timing, timing."
For these small businesses, the demands of the marketplace coincided with the launch of their big idea.

Brides want to look good. Usually, that means a crash diet, a good foundation garment and a flattering dress. Increasingly, though, brides are focusing on their overall wellness, using the wedding as an opportunity to change their junk-food-eating ways.
That’s where Laurie Towers comes in. She created The Bridal Body Shop to help brides get in shape for one of the most important days of their lives with personal training sessions in their own home.
Towers said the desire for at-home training, combined with an increased interest in overall health and well-being beyond big life events, made it the right time to launch this business.
“As I pass by schoolyards and see the number of overweight children multiply each year, I realize that there is no better time and we are probably long overdue,” she said. “Fitness is a billion-dollar industry that constantly gets recycled and packaged.”
Preparing for their nuptials can be a catalyst for brides to make lifelong changes in their exercise and nutrition routines, Towers said.
“Undernourished and poorly educated in keeping their bodies strong and healthy, most young woman only choose the ‘event of their lifetime’ to embark on an investment in getting their bodies into shape,” she said. “Our vision is that while we have their attention, let’s try to convert their way of thinking into making this a lifetime commitment to their health and not just to look good in their dress.”