Business News Daily - May 11, 2011
4 Business Ideas Primed for Success in 2011
2:32 AM ET |
By Kim Zimmerman, BusinessNewsDaily Contributor
In real estate, the old adage is "location, location, location," but when it comes to the success of a small businesses idea, the maxim is more akin to "timing, timing, timing."
For these small businesses, the demands of the marketplace coincided with the launch of their big idea.
Brides want to look good. Usually, that means a crash diet, a good foundation garment and a flattering dress. Increasingly, though, brides are focusing on their overall wellness, using the wedding as an opportunity to change their junk-food-eating ways.
That’s where Laurie Towers comes in. She created The Bridal Body Shop to help brides get in shape for one of the most important days of their lives with personal training sessions in their own home.
Towers said the desire for at-home training, combined with an increased interest in overall health and well-being beyond big life events, made it the right time to launch this business.
“As I pass by schoolyards and see the number of overweight children multiply each year, I realize that there is no better time and we are probably long overdue,” she said. “Fitness is a billion-dollar industry that constantly gets recycled and packaged.”
Preparing for their nuptials can be a catalyst for brides to make lifelong changes in their exercise and nutrition routines, Towers said.
“Undernourished and poorly educated in keeping their bodies strong and healthy, most young woman only choose the ‘event of their lifetime’ to embark on an investment in getting their bodies into shape,” she said. “Our vision is that while we have their attention, let’s try to convert their way of thinking into making this a lifetime commitment to their health and not just to look good in their dress.”
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